Telema news


Telema EDI network to include Drogas

In 2014, Telema focused on tightening its customer network. In retail business, retailers usually have the leading role in the transition to EDI documents. Adding new suppliers to the network increases the value of EDI for both partners.
In Estonia, R-Kiosk, a retail chain with 104 outlets, joined the Telema network in July. Another important chain, Olerex, operating 49 gas stations across the country, started using EDI document exchange in September. Now almost all companies active in the Estonian FMCG sector use electronic data interchange. The newcomers to the Telema EDI network are small producers of local goods.
One of the major additions to the Telema EDI network in Latvia was Drogas in July. The biggest retailer of cosmetics and household goods in Latvia has 80 shops. Document exchange was first activated with the wholesaler Eugesta. In the second half of 2014, four other integrated suppliers, and tens of smaller customers, using the Telema Portal over the web, joined the network.

In Lithuania, two new retail chains Gulbelė and Fresh Market, who joined the Telema network at the beginning of 2014, have connected many new suppliers through EDI. The country’s largest retail chain Maxima showed steady progress in their extensive 4DOC EDI project. In May, Telema and Maxima held a joint EDI information seminar with over 50 of Maxima’s largest suppliers. Several suppliers (Vilsida, Koslita), who had been using the Telema Portal for EDI services, moved on to use the more value-added integrated EDI services.

In parallel with the FMCG sector, the DIY (Do-It-Yourself) sector is also moving towards EDI. In 2014, new DIY suppliers Sakret and Atlas are ready to exchange electronic documents in Latvia. The suppliers in DIY sector can now receive e-orders from the large retailers DEPO and Kurši. The Lithuanian DIY retailer Moki-veži with 24 outlets is about to  join the Telema network and to on-board partners to EDI. In Estonia, retailers and suppliers in the DIY sector increased their document traffic in 2014 by 22%.

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Telema highly recommended by its customers

Telema greatly values its customers' opinions. Our 2014 customer satisfaction survey provided responses from more than 500 people. On a 10-point scale, the average score given was 8.2. More than half of the respondents gave the highest possible scores 9 or 10.

The simplification of daily sales processes, reduced errors and the stability of Telema EDI services are the factors our customers value most. Below are just a few quotes from the survey:
  • “The less you need to think about the service, the better it is – Telema is just like that, once activated, it works smoothly” - Peeter Salumäe, Akzo Nobel Baltics, Department Manager
  • “Irreplaceable working tool to create orders outside the office, at the customer’s shop”-
    Triin Riko, Anvol OÜ, Telema MMT (Mobile Merchandizing Tool) user
  • “Fast information flow, helpful customer support, very comprehensive and detailed” -
    Eve Aunamägi, Henkel Baltic, daily user of Telema services

The feedback was predominantly positive and inspirational. We are especially grateful for the constructive suggestions that can be used to develop even better services. It is good to know that Telema services are highly recommended.

Telema provides integrated solutions and web-based services. Integrated customers enjoy the full benefits of EDI; therefore, their satisfaction as a rule is higher. To find out which accounting software enables easy and cost efficient EDI integration, please browse through the list of Telema’s supported software and the Telema Certified Partner list.  

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6,5 million euros to save trough extending EDI

In September 2014, Telema VIP customers brainstormed together how much costs could be saved by extending their use of EDI. In small teams, they analysed the impact of totally switching from paper to EDI processes. Many customers already conduct 50% of their transactions using EDI. This means that another 50% is still to be converted.

The results of the workshop show that it takes 30 minutes to process an order on paper. The fully digitized process using EDI orders results in 20 minutes saved per document. The average monthly number of non-EDI (email/phone) orders in the 30 companies present amounted to 8,000 per company.

The workshop participants then engaged in some simple maths. The time saved per document was converted into payroll savings and this multiplied by orders potentially converted into EDI orders. The total potential annual savings for this group of 30 companies amounted to over 6.5 million euros. According to Bruno Koch (Billentis), the potential savings for a company typically range between 1% and 2% of turnover.

Organizational changes need support from the top management. Telema can provide business cases and savings calculators to find out how much money could be saved for your specific company. If you are interested, let us know by writing to

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