Selver is transitioning from direct-store delivery (DSD) to a Distribution Center (DC) delivery model, gradually switching most of its suppliers one by one. Instead of each store placing individual orders with suppliers, Selver will now send one aggregated order from the DC to each supplier.
Previously, store-level orders gave suppliers at least some visibility – these orders were seen as a reflection of actual demand, closely tied to store sales. With the move to the DC model, this visibility disappears completely. Suppliers no longer know which products and in what quantities are delivered to specific stores. This lack of transparency makes it significantly harder to detect demand shifts, respond to stockouts, or support promotions effectively.
Telema Visibility Restores Competitive Advantage
To counteract this loss of insight, Telema Visibility solution gives suppliers access to near-real-time point of sale (POS) data, including sales and inventory information. This allows suppliers to respond to changes in demand and address possible errors without affecting retailer ordering processes.
Benefits of Telema Visibility solution for Suppliers
- Increased Transparency: Overview of actual sales, i.e. end-consumer demand by stores.
- Improved Responsiveness: Collaborate with stores to adjust future orders and better manage changes in demand.
- Proactive Issue Resolution: Quickly identify and resolve stock discrepancies or errors before they escalate.
- Proactive assortment adjustment: Track performance and proactively suggest assortment adjustments.
- Campaign monitoring: immediate insight into campaign performance
- Enhanced Communication and Collaboration: Improve communication and efficiency with your retail partners.
Telema Visibility enables suppliers, in cooperation with retailers, to ensure better product availability on store shelves.
Conclusion: Visibility is a Competitive Necessity
As retailers transition to Distribution Center (DC) models, suppliers risk losing visibility of their products. To maintain a competitive edge, suppliers, and retailers too, must adapt. Telema Visibility empowers suppliers to recapture lost insights, help discover possible mistakes in the data, and proactively manage demand fluctuations, all while respecting the retailer’s established ordering process.
Information exchange is much more cost-effective than keeping inventory or risking stockouts — visibility isn’t just an advantage, it’s a necessity.
Retailers technically able to share POS data:
Please note that while Telema can enable the technical capability to receive sales and stock data, its implementation also requires agreement with all your retailers at the business level.
Contact us to receive actual sales and inventory data from retailers: